Saporium.jpg

Saporium

Retail | Naming | Positioning copy | Signage

What was once an unused warehouse space is now one of Sydney's largest food halls boasting restaurants, pop-up markets, bars, a distillery and cooking school. The diverse offerings called for an all-encompassing name. The solutions was a name that combines the word 'sapor', meaning taste/flavor, with 'emporium', meaning a place of trade. SAPORIUM. Supporting copy applications included onsite banners, signage, websites and wall murals.

Saporium2.jpg
Saporium2.jpg