Campaign concepts | B2B | Tone of voice | Copywriting
mX is Australia's most read free newspaper that's given out every weekday morning at stations across the country. Following a rebrand, this B2B campaign was designed to reintroduce mX to media buyers, reminding them of its advertising impact and reach. The result was 600 DM packs in the form of a gift box that presented receivers with a bold call to action in the form of a headline card and supporting message. Underneath sat a wooden mallet and an innocent little macaroon.