Kalite3.jpg

Kalite

Fashion | Tag | Tone of voice | Positioning copy

A towel is a towel. But a Kelite Turkish towel is so much more. It’s a versatile 'garment' that is functional and fashionable. In response to the copy-brief, I instilled a deeper emotional bond between the customer and what is generally regarded as a fairly functional and uninspiring item. To do this I leveraged off lifestyle, wellbeing and beach culture.

Kalite2.jpg
Kalite2.jpg