The aim of this project was to create a printed book that taps into the 'attitude' of many Instagram users. It avoids fluffy content and instead presents something that is bold and direct. After pitching the concept to Laurence King Publishing, I established the tone of voice, created the title, format and researched contributors and edited their contributions. Published in fall 2017, the book is now stocked by retailers such as Urban Outfitters, Barnes and Noble, The Strand and most major chains. To date, over 60k copies across 10 languages have been sold, generating sales revenue of almost one million dollars.